I thought ok that’s pretty obvious. We all know this. This is what most agents do when they have clients buying or selling homes in a non-local market, usually out of state. They send their referrals to other agents that can work the deal for them, and get a nice hefty referral fee check in return. Easy money right?

So At first, I dismissed this as an obvious notion that I swore I had heard before, but then all of a sudden, the lightbulb went off in my head. I said to myself, “Wait a minute…If I can do this with clients out of state, why can’t I do this in my local market also?”

It was at this point I really started to understand the power of outgoing referrals. Whether I could drum up business elsewhere and simply connect buyers and sellers with agents in their area or do it locally and just not transact myself, I began to think that this might be the key to finally being able to control my schedule and not be held hostage by my clients. Would I no longer have to take phone calls at the most inconvenient hours? Could I now go on vacation or take time off whenever I wanted to? Could I get rid of all this anxiety I was feeling over all my transaction problems? Could this be my chance to not ever have my kids ask me again if I’m able to play with them that day?

Initially there were a lot of doubts in my mind. Could I even make enough money if I focused solely on referrals? What would my friends and family think if I told them I wasn’t transacting real estate anymore? Could I really save time and not get sucked into a whole new set of problems? I scoured the internet to find someone that was implementing this business model to at least give me confidence that it would work, but to no avail. I could not find any trace of anyone else doing this. But the opportunity seemed almost too good to not at least try it out. What’s the worst that could happen? I would have to start selling houses again?

I actually shortly thereafter received an email from a referral brokerage. Not knowing what this was, I clicked through their site and I learned that I could get 100% of referral fee commission through this brokerage compared to the broker split I was paying out currently on referral deals.

So I came up with a plan to slowly wean myself off of doing my own transactions and to start to serve my clients in a different way by matching them with the best Realtors in town based on their goals and personalities. Then all I needed to do was focus on getting more clients and my partner agents would do the rest in exchange for a referral fee. It was a win win win scenario.

In fact, After I put my full attention into building this new business model and became fully committed, I started getting commission check after commission check without doing any of the selling or contracts myself. In fact, I was making more money than I was as an active agent, because I only had to focus on just one piece of the pie, rather than the whole thing.

But the best part was that since I was no longer doing paperwork until midnight or juggling calls with clients, I was finally able to spend time with my wife and my kids, and I now get to see them grow up and not miss out on any of these moments that won’t ever come back.

Personally, I’m now working about 1-3 hours a day, on my schedule that I choose, offering true flexibility, and making about the same income I did selling houses, but working way less and taking time off whenever I want. I’m spending more time with my family, and I actually got to start learning how to play the guitar, which is something I’d been dreaming about for ages but have never been able to do because of my hectic schedule. And I took back up my old hobby of rock climbing and I’m able to get to the gym every day again. And my family loves that we get to go on vacation whenever we want! My only regret is that I didn’t figure this out sooner.

So If You’ve Been Struggling Like I was…To unhook your brain from constantly thinking about your business, getting rid of all those distracting phone calls, finding time to do the things you enjoy, or managing your relationships with those you love, this is probably why. Because the traditional way of Real estate agents does not fit into the model of a regular job, or even one that offers true flexibility, which is the myth that is often spouted. It may make a lot of money but it doesn’t give you the financial freedom you’re looking for.

So how did I pull off making more money while working only a fraction of the time? Well There are really 3 things I focused on.

#1 was by only doing out-going referral business. I did not transact real estate contracts myself, but referred all of my clients out to other agents. After working the numbers on how much I was making as an active agent minus the broker split and expenses and the rest, I found out I was actually able to make VERY Close to the same commission check by referring the business to someone else. By negotiating higher referral fees and being able to collect 100% of that, i had deals where I would actually make more money than the agent that worked the deal, when all I did was pass them a client with a referral form that took 2 minutes to fill out and they spent 15-20 hours getting the deal closed. Is that crazy or what? I learned that income is relative and not absolute, that I could actually earn more AND work less. By only having to find business and not transact, I could do exponentially more and skyrocket my income, while being freed from the stress. I didn’t have to shell out countless hours to get my buyers and sellers to closing. Another agent and oftentimes, im not ashamed to say, a better agent could do that for me. I no longer had the time commitment nor the emotional toll that real estate transactions take on you. I also didn’t need to worry about deals falling through that I put in tons of time and effort into and then not going to closing. It was extremely freeing. I simply had to generate leads. Which brings me to my next point.

The second thing I did was brand myself as a real estate advisor. To deal with the perception of ‘quitting real estate sales’ I decided to just strive to be seen as the expert in all things real estate, (which is what most agents try to do anyways) but not just locally but in other markets as well and to be the one that people came to for any type of real estate advice, not just to use me to help them buy or sell a house. For some clients I even took on the role of a Real Estate Wealth Planner and I found that to be wildly effective.


So all I had to do was get people coming to me for authentic real estate advice, where they weren’t going to get any pressure to use me as a realtor. And after talking with them, if a sale, purchase, or investment seemed like it was potentially in the cards, that’s when I showed them who the best agent was to help them achieve their goals, and I got them connected.

The great thing about this is now I’m not viewed with the used car salesman stereotype that is a common way people think about real estate agents. I don’t have to sound pushy any longer when I’m talking to people like I’m just trying to get a sale. I just give genuine honest advice to my clients and help people understand that there is no ‘one-size fits all agent’ for real estate transactions and people come to me to discuss their goals and ask my advice for the best course of action. That’s where I step in and make the referral.

The final piece to the puzzle was creating systems and putting as much of this on autopilot as possible so I could make sure I was efficient and actually get my time back to do the things I wanted. I was able make a decent living to support my family but I didn’t want my business to take me away from the family I was trying to support. I started to find ways to automate my lead generation so I could cut my work hours way back and only work when I wanted to, and so I could take time off whenever I needed. In regards to lead gen, I wanted to just set it and forget it. So instead of doing all the old ways of getting leads, like going to open houses, door knocking, or calling online leads for countless hours, I set up systems that would passively work for me in the background while I did things that were more important to me.

Now I’m not saying you have to become a full time referral agent, but what if you could dramatically increase your income by leveraging the time of other agents. What if you could find more deals outside your local market and get easy referral fees just for making a connection? Or what if you were able to get the most stressful transactions off your back and still get paid for them? Or what happens when the market tanks? Business flows to those with particular skills right? So instead of painstakingly learning those skills yourself and dealing with the emotional stress that comes with those types of transactions, you can simply pass your clients to those that are equipped and collect your paycheck. One of the biggest benefits of this is that you can actually build some consistency in your business and not have to ride the commission roller coaster that most agents get stuck on where they get paid a lot one month, and then don’t get paid at all the next. In fact, I have commission checks consistently flowing in because I focus on prospecting where the business is. And unlike when I was an active agent and there was a very real ceiling of the number of transactions I could take on, I can literally do unlimited deals. And if I really want to help one of my most beloved clients with their transaction, I still have the option to do that.

If you’re looking for financial freedom in real estate, here’s the alternative. You can sell a ton a houses, then have to go and hire an assistant, sell more houses, hire some more staff and other agents to work under you that you’ll have to pay and manage, then sell some more houses, and eventually you might get to the point where the business running itself and you can sell it. The only problem with that is that you have to be at the top of your market which is extremely difficult to do, usually takes between 10-30 years to pull off, and when the market tanks, like a lot of team leaders, you may end up dipping into your personal savings to keep it afloat. And the reality is that most great running teams only profit about 30% after all their expenses, which is the exact same percentage you can easily get from making a referral!

Let me tell you, when I officially decided to become a Referral Agent and made that switch in my mind, I could literally feel the stress and anxiety I’d been carrying around flow out of my body. It was one of the biggest moments of relief I’ve ever experienced. I didn’t immediately give up all transactions, but just knowing I could and still make it was life changing. That’s why we’re here. Because I know you have a dream just like I did to make some more money, but to also reclaim your time, and do it in the easiest and simplest way possible, by leveraging the power of outgoing referrals to use the time and effort of other agents to get you paid more. And I wanted to get this word out to all the agents in the industry that need to hear this, because I wish somebody had told me.

So let me ask you a question, if you followed this model, do you think you could make that 6 figure income you’ve always wanted? Do you think you could have that true flexibility with your time that you probably got into the industry to obtain? Do you think you could have that peace of mind you’ve been craving? I want you to have those things too.

And that’s why I’m creating an amazing community focused on the prospect of increasing out-going referrals whether locally or outside your market so we can all start living the lives we want to live. I’m doing this through our Referral Agent Accelerator membership, an exclusive Facebook group, where not only will I be training you on the activities to get more referral income, but our community can share ideas and support each in this incredible endeavor. This is really where all the magic is going to happen. We’re talking about strategies for lead generation, implementing systems into your business so you can be efficient and effective, negotiating commission rates, best practices for making referrals and maintaining relationships and so much more. You’ll also get exclusive downloadable content to help along your journey. The best part about it is that you can join in today on a 7 day trial for only $1. Remember, this group is not just exclusively for referral agents. If you are continuing to transact deals, you will still find incredible value out of this. Imagine being able to increase your bottom line by $20 -70,000 a year. That’s what most of our active agents do simply by going through our 15 minute-a-day checklist to produce extra referral income. After your trial is up, you’ll only pay $37 / mo. and can cancel anytime. You really have nothing to lose and I would love for you to join us on this amazing journey. Click on the link below to get started today for only $1. Even if your able to only get one additional referral this year from the information and support you’ll get, you will 150x your investment.